Quebecor Media Experience (QEM) offered its program and merchandise to its advertisers and prospects as a part of the MULTI 2023 occasions. For 2023 and 2024, the latter shall be spoiled for alternative between the various promoting choices within the TV and digital sectors in addition to shows, magazines and newspapers.
“For the 2023-2024 season, Quebecor continues to face out with report tv market shares this winter and large funding within the manufacturing of unique content material that reaches all generations.” “Due to the convergence and distinctive attain of our huge ecosystem of conventional and digital platforms Quebecor Experience Media groups are capable of supply our companions the most effective artistic and technological options, particularly in concentrating on, to attain their enterprise objectives,” says Patrick JutrasSenior Vice President and Chief Promoting Income Officer of Quebecor and from VAT group.
Pushed by the power of Quebecor’s ecosystem, tv stays the medium with the best affect, as evidenced by Groupe TVA’s 41.2% market share. For this fall and subsequent winter, Quebecor’s enterprise companions have been launched to a number of protected values which have already confirmed themselves in efficiency, in addition to new merchandise.
Reside Sunday nights that convey folks collectively
Sunday stays the TV evening when viewers enthusiasm is strongest, whereas the channel’s attain reaches 3.3 million Quebecers, or 44% of the inhabitants.
Chanteurs Masqués is essentially the most watched common present in Quebec and Canada with 1.8 million viewers. This fall, the present shall be popularized by the presence of a world star and its program shall be up to date with new costumes made in Quebec.
Révolution, which attracted 1.3 million viewers within the autumn, can rely on the recommendation and experience of recent champion Mel Charlot.
The return of La Voix, scheduled for this winter, will proceed to be a discussion board to find new expertise and see the performances of famend artists well-liked with Quebec audiences. Get me out of right here! is filmed in Panama. Keep in mind: “Get Me Out of Right here!” drew 1.6 million viewers final winter.
The return of Martin Matte
The brand new dwell discuss present, conceived and moderated by Martin Matte, guarantees to be an on the spot hit. Within the first season, 10 revered friends will observe one another at first Patrick Huard.
millionaire literature
Indefensible will make a comeback. From Monday to Thursday, Indefensible recorded an viewers of 1.5 million viewers, with a attain of round 3.1 million folks. 10 million views of this day by day newspaper had been recorded on TVA+.
A number of different hit dramas will add to the 2023-2024 program, together with the sequel to the unique multi-million greenback sequence, Alerts, Les moments parfaits and Les rouges bracelets. As for the novelties, Sorcières will entice consideration whereas they’re Celine Bonnier, Marie Joanne Boucher And Noemie O’Farrell behind the unique concept for the sequence.
The gist of howdy howdy
Salut Bonjour will start its thirty sixth season subsequent fall and can proceed to broadcast dwell 4 hours a day, 7 days per week with a rising viewers. In complete, this system reaches 2.7 million folks of all ages each week and presents advertisers quite a few promoting alternatives.
TVA Nouvelles and LCN, at all times the reference for data
LCN has virtually twice the market share of its competitor RDI. As well as, the corporate will quickly launch the TVA Nouvelles software to permit its viewers to entry their information wherever they’re.
Extra dwell sports activities
For athletes, TVA Sports activities continues to be the channel for main dwell occasions, broadcasting 325 NHL video games, together with a number of Montreal Canadiens video games, your entire NHL playoffs and particular occasions, the Baseball World Collection and the Massive Occasion for Soccer Followers. EURO 2024.
VAT+: nonetheless rising
For TVA+, the free on-line video platform, the newest figures are extraordinary: Viewer development elevated by greater than 50% over the previous yr. Within the linked TV area, Quebecor continues to develop the attain of TVA+, launching on ROKU this fall, along with availability on Apple TV, Google TV and Amazon Firestick.
Product integration alternatives, model affiliation and options for everybody
MULTI2023 showcased the facility of Quebecor’s digital know-how. Initiatives offered embody the unification of Quebecor’s in depth ecosystem (web sites, cellular purposes and linked TV) to supply companions an much more related and focused surroundings; a extra strong viewers concentrating on providing because of synthetic intelligence; and using clear rooms to higher perceive the conduct of associate advertisers’ prospects.
As for show area, it’s proving to be an choice of alternative to achieve locations the place they’re: of their neighborhoods. With a 35% market share, Quebecor has the biggest promoting providing for avenue furnishings in Quebec and is a rising medium with its billboard element. At the moment, Quebecor’s billboard community reaches greater than 4.8 million folks every month, representing 91% of the inhabitants within the better Montreal, Sherbrooke and Lévis space. At all times on the forefront, Quebecor may also introduce a brand new product to the Montreal market: digital taxi domes. These are very top quality LCD screens to advertise the assorted promoting campaigns.
The occasions additionally highlighted the various alternatives that newspapers and magazines supply to achieve locations from the consolation of your personal house. Quebecor magazines play an essential function in selling Quebec’s fame. The group additionally tracks the acceleration to the net platforms of the assorted magazines most learn in Quebec.
Along with growing visibility on digital
platforms and social networks, the native content material of magazines will proceed for use in print editions. The outcomes converse for themselves: final yr, the Clin d’oeil and seven Jours areas had been characterised by their development. This success might be defined by a diversification of content material, supported specifically by a video offensive that gives shoppers the selection of the format wherein they like to entry their digital content material. As well as, the Billie and Silo-57 websites additionally stood out. Whether or not in vertical video, story, TikTok video, carousel or a co-branded article, the Quebecor group’s digital experience permits them to supply the format probably to achieve a bigger and extra focused viewers.
In newspapers, the Journal de Montréal model is ready to attain 2.7 million adults each week and Journal de Québec 1.5 million because of a renewed look, a brand new web site with an optimized person expertise and the launch of two new purposes. all platforms mixed. The power of the journal’s ecosystem and the standard of the content material contained inside its subjects create related contextual environments for advertisers seeking to activate business dominance methods with assured efficiency for the digital world. Moreover, the digital element of Quebecor’s media advantages from a large attain, be it information, magnificence, well being, house enchancment, automotive, life-style, cooking, leisure or ports.
